The American multinational technology conglomerate, Meta, has rolled out three amazing features to help businesses to thrive on one of its major platforms, WhatsApp. In everyday, the giant tech keep updating its products and services so it can stay afloat the competition.

Meta Verified on WhatsApp

In June 6, 2024, it announced that, its verification badge for WhatsApp Business is now available to Brazil, India and Colombia. The badge means a business has registered its information with Meta. Such businesses will receive enhanced account support. In addition, they can use WhatsApp across multiple devices for their employees.

The Meta Verified badge will also show on the business’ WhatsApp Channel and custom WhatsApp page.

Calling for Larger Businesses

As part of the three feature rolled out in the month of June, people can now call larger businesses on WhatsApp with just a tap. According to Meta, this will help customers to speak to companies to sort out their complicated issues. The giant tech hub also revealed that they just started testing this feature. Therefore, it will expand to more businesses in the coming months.

AI Tools to Help Business to Assist Their Customer

Meta has also introduced AI tools to help businesses on WhatsApp to better assist their customers. This will help customers to discover new products and services they may be interested in. According to the tech conglomerate, they are training AI to respond to the most popular questions businesses receive on WhatsApp. This will quickly help customers to find answers for what they look for.

Moreover, they are also integrating AI tools will also assist businesses to create ads on Facebook and Instagram. The tools will go to the extent of reminding customers if they have left an item in their cart or offering a discount for a purchase they’ve been waiting to make.